SEO is “search engine optimization”.
CMS stands for “content management system”, which is the software that powers your website. The CMS provides a user-friendly interface that allows most users to manage their own website content. The most common CMS today is WordPress.
Online marketing (or Internet marketing) is a broad term that refers to advertising and marketing efforts used to drive traffic and sales online. It can consist of email marketing, online advertising, social media marketing, content marketing, and more.
ROI is “return on investment”. ROI is used to determine the profitability of a business and the efficiency of an investment. It can be used in several ways to measure the performance of aspects of the business. ROI is usually calculated by dividing net profit by net worth.
Conversion refers to the act of turning a visitor into a paying customer. The conversion rate refers to the percentage of paying customers that come from your total visitors.
Backlinks are links from websites that link back to your site. Think of a backlink as a vote for your website. The more quality (and related) websites that you have linking back to your website the more popular your site is. This can mean higher search engine rankings if done right.
CSS stands for “cascading style sheets”. CSS are files used in web design mainly to determine the colors, fonts, and other styles of your website’s design.
A website’s bounce rate is the percentage of people who leave the site from the same page they entered the site, without clicking through to any other pages. Effective design and clear navigation play a role on the bounce rate, as well as the content. You want to keep the bounce rate percentage down.
Favicons are those tiny icons displayed on the browser that help to identify a website. These are also seen when a site is bookmarked.
The hamburger menu is a symbol consisting of three horizontal lines (looks like ≡) and is used for a mobile website’s navigation system.
Responsive web design allows you to have one website that automatically fits the screen size of any device that it is viewed on. It does this by re-structuring the content to work on mobile devices without any extra work by the user. Google prefers a responsive or mobile website when indexing your website’s pages.
SOCIAL MEDIA MARKETING
Social media is the hottest way to get new visitors to your website. Social media marketing is when you use social platforms like Facebook, Instagram, Twitter, or Pinterest to bring attention to your business. I find this to be the most effective way of marketing a business.
Meta tags are lines of code that exist in the header of the site, but not visible to users. Meta tags, specifically “meta title” and “meta description”, are very important for SEO. These bits of data are typically what are shown in the search engines for your indexed pages.
The fold in a website is the point on the page that sits at the bottom of the browser before the user scrolls. “Above the fold” refers to the area of the page that a user sees without having to scroll.
A template is a set of files that are used to create a design across a whole website. Basically, it’s a website’s design.
A Web host is in the business of providing server space, Web services and file maintenance for Web sites controlled by individuals or companies that do not have their own Web servers. Many ISPs, such as America Online, will allow subscribers a small amount of server space to host a personal Web page.